When an ad account goes down

Most disabled ad accounts fall into two groups: the ones an appeal will reverse, and the ones it will not. Which group you are in is decided by the reason the platform gave, not by how the notice reads. These pages go through the reasons one at a time, say honestly which are worth appealing, and say where buying an agency account solves nothing.

Written by AdsPatch, which sells agency ad accounts. We have tried to be useful first and right about our own limits, because the fastest way to lose a media buyer is to tell them what they want to hear.

  • Your Meta ad account was disabled

    What each Meta disablement reason actually means, which ones an appeal can reverse, which ones it cannot, and what happens to the money left on the account.

    Meta

  • Disabled over a payment problem

    A payment-related disablement is the most recoverable kind there is, and it needs no agency account. Here is the order to do things in.

    Meta

  • Your Google Ads account was suspended

    What each Google Ads suspension reason means, which ones can be appealed successfully, and why suspensions often follow the person rather than the account.

    Google

  • Suspended for circumventing systems

    The most serious and most misunderstood Google Ads suspension. What it actually covers, why it is applied to accounts that did not intend to evade anything, and what can be done.

    Google

  • Your TikTok ad account was suspended

    How TikTok ad account suspensions differ from Meta and Google, which ones are appealable, and why the creative matters more here than anywhere else.

    TikTok

  • Your Business Manager was restricted

    A restricted Business Manager is more serious than a disabled ad account, because it reaches every asset inside it. What that means in practice and what to do first.

    Meta

  • When an agency account is the wrong answer

    The cases where buying an agency ad account solves nothing, written by a company that sells them. Read this before you buy one from anybody.

  • What an agency ad account actually is

    A definition without the sales pitch: what an agency ad account is, how it differs from your own account, who holds what, and what the trade-offs are.

  • The balance on a disabled account

    What happens to unspent budget when an ad account is disabled, what is recoverable, and how long each route takes.